Privacy Policy

RutaCloud CX — a customer-communications platform operated by RutaCloud (Miami, FL, USA). Last updated: 2026.

RutaCloud CX ("we", "us") provides call-center analytics and a WhatsApp Business team inbox that lets a business's own agents handle customer conversations. This policy explains how we handle data processed through the platform, including the WhatsApp Business Platform (Meta Cloud API).

What we process

• WhatsApp messages & contact details — when a customer messages a connected business number, we receive the message content, the sender's WhatsApp number and profile name, and message metadata, so the business's agents can read and reply within the platform.
• Call recordings & transcripts — for businesses that connect their phone system, call audio, transcripts and derived quality scores.
• Account data — the usernames and roles of the business's own staff who log in to the platform.

How we use it

Data is used solely to deliver the service to the business that owns the account: routing customer conversations to agents, generating analytics and reports for that business, and operating and securing the platform. We do not sell personal data and we do not use message content for advertising.

Sharing

Message delivery is provided through Meta's WhatsApp Business Platform, subject to Meta's own terms and privacy policy. We use infrastructure providers (hosting) to run the service. We disclose data only as needed to provide the service or where required by law.

Retention

Conversation and call data is retained for the operating business's account for as long as needed to provide the service, and deleted on request or when the account closes.

Your choices

Customers can stop receiving messages at any time by replying to the business or blocking the number in WhatsApp. To request access to or deletion of your data, contact the business you were communicating with, or reach us at the address below.

Contact

RutaCloud — privacy@rutacloud.com · rutacloud.tech