Every conversation with your customer, in one place — and accounted for
Calls, WhatsApp, Instagram, Messenger, TikTok, web chat and SMS in a single inbox. Every call transcribed and scored, every lead in a native CRM, an AI front desk that hands over to a human — and a creative studio that produces the ads.
Enterprise Capabilities
The call center is where it started. Today it runs the whole relationship — from the ad that brought the lead to the follow-up nobody made.
Automatic Call Capture
Connects to your HoduPBX system to capture every inbound and outbound call automatically. Additional PBX integrations are in development.
Local Transcription
State-of-the-art speech-to-text models — your audio is never sent to third-party AI providers.
Intelligent Scoring
Customizable AI rubrics to evaluate compliance, empathy, and sales effectiveness instantly.
Agent Evaluation
Automated performance reviews for every team member based on objective AI analysis.
Smart Alerts
Real-time notifications for keyword triggers or sentiment drops in critical calls.
Zoho CRM Integration
Automatically push call summaries, transcription links, and scores directly into your Zoho CRM lead and contact records.
The money you were already leaving on the table
Quality assurance tells you how a call went. This tells you which ones never got a second one — and which ad paid for the lead.
The follow-up list nobody was making
Every Monday, an automatic email to your sales team: the people who asked for a price or showed real intent last week and have no deal and nobody assigned. Each entry says what they want, when they travel, who is going — and whether anyone has called, written or replied since. Managers can generate it on demand for any date range, in HTML, Excel and PDF.
It used to be built by hand, cross-referencing transcripts, WhatsApp and the CRM.
Which ad actually sells
Leads arrive with the ad that produced them — headline, creative and campaign — cached on first contact so the preview survives the link expiring. Quality per ad, not just volume.
Why conversations close
Twelve reasons, one click. Spam, wrong number and duplicates are excluded from the funnel — so your conversion rate stops lying to you.
Seven channels, one inbox — and one thread per person
Phone, WhatsApp, Instagram, Messenger, TikTok, web chat and SMS. Voice notes transcribed, images and documents kept, and the same customer recognised across channels instead of appearing as five strangers. Bilingual, in your customer's language.
Nothing invented. Nothing lost.
The features nobody asks for in a demo, and everybody needs two years later.
An assistant that cannot make things up
It answers only from your knowledge base. It never states what your business does not do unless you wrote it — an outbound guard rewrites the sentence and hands it to an advisor instead. And once a human replies in a conversation, the bot stops writing: it sends your fixed message and flags the thread.
Every image, provably licensed
Take any published JPEG, hash it, and get back the exact file URL it was downloaded from, the UTC date, the author, the source page and the licence as it read that day. Nothing is delivered or archived without all of it.
Built because a stock photo from a “free” site produced a claim two years after publication.
Recordings that keep, cheaply
Stereo call recordings are repacked losslessly to a quarter of their size, archived to cold storage after 30 days, and restored on demand with one click. Nothing is re-encoded and nothing is deleted without a verified copy.
You can see what the AI costs
Every model call is priced and attributed by activity — front desk, evaluation, voice, reports. Local transcription for the bulk, paid models only where they earn their keep, and a daily alarm when calls to the model outrun the replies actually sent.
Consent, recorded
Contact consent is captured with its version and kept — served by the server, never rewritten by the page that asks for it.
More than call QA — your whole customer relationship
Every conversation across every channel enters on its own, and turns into a contact, a deal, and a searchable record. No double data entry, no spreadsheets.
Native CRM built in
Contacts, companies, deals with drag-and-drop pipelines, tasks and notes — plus a lead lifecycle and one-click convert-to-opportunity. Your own CRM, not a bolt-on. Sync to Zoho and QuickBooks when you want; the engagement lives here.
One timeline per customer
Calls, WhatsApp, Instagram, Facebook and notes merge into a single chronological history — each enriched with AI sentiment, outcome and objections.
Omnichannel & bilingual
Voice, WhatsApp Business, Instagram, Facebook and TikTok in one inbox — Spanish and English, first-class.
Search every conversation
Find any call or chat by what was said — “cruise”, “card declined” — across every transcript and message.
AI Front Desk
A bilingual assistant answers calls and messages after hours, qualifies the lead, and hands a warm deal to a human.
Multi-tenant & secure by design
Built on PostgreSQL with database-enforced tenant isolation (row-level security), field-level permissions, an append-only audit trail, and consent-aware call recording. Every business's data stays its own.
Marketing video, produced in-house
The same login your team already uses. Write a script from a prompt, approve it, choose the footage, and produce a finished vertical video — with or without an on-camera presenter.
From a prompt to an approved script
Describe the idea — an offer, an itinerary — and get a scene-by-scene script in your brand's voice. Every price on screen is checked against your own catalogue in code, not just asked of the model. Nothing goes into production until a human approves the text.
Your presenter, or none at all
A cloned voice narrates. The presenter appears on camera only when you want one — otherwise it's footage and text, and costs nothing to render.
Your own image library
Pulls from your licensed asset library first, tagged by what's actually in each photo — not just the filename. Stock is the last resort, never the default. Ask for a specific hotel and, if the library doesn't have it, you're told that — not handed a generic beach.
Ask for photos in plain language
“Punta Cana beaches at sunset for Instagram.” You get candidates with their author and licence visible, you pick the ones you want and where the crop should focus, and the platform exports every ad format you need — square, wide, feed, story, link, hero — from the original at full resolution. Never upscaled, never with text burned in: what comes out is material you can reuse, not a finished piece.
Approved photos go back into your library, classified by region and country, so the next search finds them at home instead of paying for them again.
Real places get real photos
Generated imagery is for abstract backgrounds. A ship, a resort, a product — those use real photography, because a customer is going to book against it.
Renders on your own hardware
Voice runs locally on Apple Silicon; the render cluster is your machines, reaching out to the platform. No inbound ports, no per-minute rendering bill.
Publishing stays human
Every finished video is reviewed in the browser before it leaves. Unconfirmed pricing is watermarked and blocked from publishing. AI-generated content is labelled, as the platforms require.
How it Works
A streamlined workflow to transform your call center into an intelligence engine.
1. Connect
Integrate your phone system locally via API or bridge.
2. Transcribe
AI converts audio to text automatically, in Spanish and English.
3. Evaluate
Automatic scoring based on your specific KPIs and standards.
4. Improve
Drive training and quality based on hard data insights.
Absolute Privacy
Your customer data is never shared with third-party AI providers. We run local Large Language Models (LLMs) in a secure environment, so sensitive conversations stay private.
- Encrypted Connections (TLS)
- On-Premise Available on Request
- Zero Third-Party Data Transfer
Privacy by Design
We don't share your data with third-party AI providers — supporting your GDPR and data-protection obligations. On-premise deployment is available on request.
Built by RutaCloud
RutaCloud CX is a product of RutaCloud — a Miami-based software development and marketing company specialized in travel. We help travel and service businesses grow through technology, AI, and results-driven marketing.
Visit rutacloud.comSoftware Development
AI & Marketing
Travel Specialists
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